Content Creation

Content creation is the contribution of information to any media and most especially to digital media for an end-user/audience in specific contexts. Content is “something that is to be expressed through some medium, as speech, writing or any of various arts” for self-expression, distribution, marketing and/or publication. Typical forms of content creation include maintaining and updating web sites, blogging, photography, videography, online commentary, the maintenance of social media accounts, and editing and distribution of digital media. A Pew survey described content creation as the creation of “the material people contribute to the online world.”

Make your displays impossible to ignore

Your digital signage should be a natural extension of your brand, culture and environment. Our award-winning creative team will apply their talents to your vision to build beautiful, compelling designs. We can provide anything from branded background sets to custom interactive content for effective communications.

We’ll incorporate your colors, fonts and graphics into your design or, if you prefer, we can start from scratch. Regardless, everything we create is uniquely tailored to your project and specifically created for impact on digital signs. With our digital signage creative team, you receive:

  • Professional designers
  • Experience in digital design, video production and coding
  • Template or custom designs tailored to your identity
  • Dynamic, eye-catching content for engagement
  • A consultative approach to client partnerships

Launch Content

You want your digital signage to look good on day one. We can help with that.

Let us create a theme pack to make your screens pop. Color-coordinated screen layouts and message backgrounds make everything on the screen look good together, no matter who creates the content.

By using themes, you can show layouts that reinforce your brand while catching attention and engaging viewers. Our branded theme pack lets you choose from a standard set of layouts that we’ll add your logo to and 20 messages that we’ll tint to match your colors.

Our custom theme pack is uniquely tailored to your style and preferences. We’ll consult with your communications team to get your look just right. If you’re running AccuWeather, we’ll also create a matching animated layout to show your weather.

Both our branded and custom theme packs include our implementation services. We’ll load and prep them in your content manager, so you can concentrate on the message instead of the medium.

Content Refresh

Revitalize your screens so your audience doesn’t tune them out. Even though your content looks great, you have to change things up periodically to keep attracting attention.

We suggest a content refresh with a new branded or custom theme pack every six months. This is also a good time to reconsider your content strategy. Are you using auto-updating content? Are you including calls to action? How are you measuring ROI? Our creative team can help with all of it.

Content Strategies

The key to successful digital signage is engagement. Your screens have to attract attention, involve your audience and motivate them to take action.

Our creative team will partner with our consultants to craft digital signage campaigns that draw in viewers and encourage them to act. We can create all types of custom content to keep your screens dynamic and appealing. Our experts can:

  • Craft custom layouts, messages and media elements
  • Incorporate video, photos, games and more
  • Customize PowerPoint templates for easy design outside the system
  • Create pre-configured alert templates and department notices
  • Animate static logos, text and graphics for more impact
  • Encourage audience participation with QR Tags, SMS Polls and more
  • Design custom way finding maps and directories to help direct visitors